Career Speaker Series
Northland Education and Business Alliance is excited to offer a Virtual Career Speaker Series throughout the school year. These live events will be advertised to Northland students and educational institutions spanning from Kindergarten through Post-Secondary. The purpose of these events are to bring awareness of specific industries that drive the local economy. Speakers will provide background about the industry, their company and local career opportunities. Registered attendees will be able to pose questions to the speakers to learn more about the industry. All events will be held live via Zoom and require attendees to register for the link. Sessions will be recorded and made available on NEBA's YouTube Channel.
Tuesday, March 22
About the Industry
Careers in the marketing cluster involve promoting and selling products and services. Most of the sales occupations and some of the management occupations in the Occupational Outlook Handbook (OOH) are assigned to this cluster.
U.S. Bureau of Labor Statistics (BLS) counted about 15.3 million jobs in the Standard Occupational Classification (SOC) occupations that are assigned to the marketing cluster, one of the largest in terms of jobs. Median annual wages for these occupations ranged from $18,960 for cashiers to $123,220 for marketing managers.
Many of the occupations in this cluster typically require a high school diploma or equivalent; however, specific designations range from less than a high school diploma for models to a bachelor’s degree and 5 or more years of work experience in a related occupation for occupations such as public relations and fundraising managers.
BLS projects most job openings in the marketing cluster to be in occupations assigned to the professional sales pathway. The occupation projected to have the largest number of job openings in the cluster is retail salespersons.
Source: U.S. Bureau of Labor Statistics
Creativity is Kansas City’s greatest resource. Corporate headquarters of established companies, such as Hallmark Cards, Inc., Bernstein-Rein, VML, Inc., Barkley and Sullivan Higdon Sink Inc., reside in America’s Creative Crossroads.
These KC-based agencies are associated with national and international campaigns currently in process – as well as a variety of established campaigns. Some of the most well known include the creation of McDonald’s Happy Meal, Hallmark greeting cards and Mickey Mouse.
Education in the Northland
Arts & Communication11 programs
Business, Management, & Technology11 programs
Industrial & Engineering Technology18 programs
Health Services10 programs
Human Services18 programs
Natural Resources & Agriculture3 programs
Workforce & Economic Development12 programs
Degrees & Disciplines
A.A.S. to Bachelor of Applied Science12 emphasis areas20 programs35 programs19 programs
Computer Science & Information Systems27 programs43 programs18 programs35 programs28 programs
Language, Literature, & Writing12 programs12 programs53 programs
Companies in the Northland
Click on the companies below to learn about their current career opportunities.