About the Industry

Local Industry

Careers in the marketing cluster involve promoting and selling products and services. Most of the sales occupations and some of the management occupations in the Occupational Outlook Handbook (OOH) are assigned to this cluster.

U.S. Bureau of Labor Statistics (BLS) counted about 15.3 million jobs in the Standard Occupational Classification (SOC) occupations that are assigned to the marketing cluster, one of the largest in terms of jobs. Median annual wages for these occupations ranged from $18,960 for cashiers to $123,220 for marketing managers.

Many of the occupations in this cluster typically require a high school diploma or equivalent; however, specific designations range from less than a high school diploma for models to a bachelor’s degree and 5 or more years of work experience in a related occupation for occupations such as public relations and fundraising managers.

BLS projects most job openings in the marketing cluster to be in occupations assigned to the professional sales pathway. The occupation projected to have the largest number of job openings in the cluster is retail salespersons.

Source: U.S. Bureau of Labor Statistics

Creativity is Kansas City’s greatest resource. Corporate headquarters of established companies, such as Hallmark Cards, Inc., Bernstein-Rein, VML, Inc., Barkley and Sullivan Higdon Sink Inc., reside in America’s Creative Crossroads.

These KC-based agencies are associated with national and international campaigns currently in process – as well as a variety of established campaigns. Some of the most well known include the creation of McDonald’s Happy Meal, Hallmark greeting cards and Mickey Mouse.

Source: Kansas City Area Development Council

Education in the Northland

Arts & Communication

11 programs

Business, Management, & Technology

11 programs

Industrial & Engineering Technology

18 programs

Health Services

10 programs

Human Services

18 programs

Natural Resources & Agriculture

3 programs

Degrees & Disciplines

A.A.S. to Bachelor of Applied Science

12 emphasis areas

Agricultural Sciences

20 programs


35 programs

Communication & Mass Media

19 programs

Online Professional Development

Marketing Courses

23 courses available

Companies in the Northland

Click on the companies below to learn about their current career opportunities.